Search Engine Optimisation (SEO)
As we said on the home page, It is always possible to get your website on to the first page of Google search results. The easiest way (and usually the most expensive) is to use Google's Adwords. However, often it is more cost effective to significantly boost your organic, or natural, ranking instead.
We assess your web site and the traffic you get now; then we optimise your site if necessary; next we suggest a promotion strategy based on the organic (natural) search listings, or Adwords, or both.
Text and the power of keyword phrases
Web designers make a website look good to people; we make websites look good to Google. We work closely with web designers and can recommend some fabulous ones that will suit your style.
Web optimisation and internet promotion
As Jennifer Anniston would say, now for the science bit or should I say the optimisation bit. This is the text that whilst useful and informative to you, makes sure that this page is tagged with the right level of relevant keywords pertaining to the subject at hand: website optimisation.
The objective of web optimisation (or search engine optimisation - SEO) techniques is to increase your web traffic by ranking very high in search engine results using the best keywords that describeyour product or service. If you search on your target keywords, you will see the leading websites in the rankings. All you need to do is to be better than that number one site: you can see it, you can analyse it, so in theory you can beat it. We can optimise and improve your search engine results with ranking and placement advice, information, hints, tips, and clues to improve your search engine keywords relative to your existing competitors.
It is not enough to simply add meta tags and do search engine submission of your site to a million search engine indexes and directories - in fact this is mostly a waste of time these days. The first step in obtaining significant web visitor counts is to seek first-page search engine results for your best key words. An early step is to build a great content-rich site. One of the last steps is the proper submission of your great site to the search engines (primarily Google, Yahoo, and MSN). In the middle is Search Engine Optimization, without that you are destined to be unwanted, unloved, and unfound.
There are no Search Engine Optimization secrets -- just ranking and placement methodologies to follow in order to beat your competition in obtaining a high ranking for desired search keywords. SEO training, content and link services are just one small part. This site targets improving search engine rankings by using a "follow the leader" approach to keyword selection and page wording. Once you know what keywords and search engine marketing services (not spam) worked for the "leaders", you can "beat the leader" and do even better! Proper Search Engine Optimization requires that you beat your competition, so knowing the keywords and criterion used by your competition is the most important first step. It will become obvious that good ranking excludes keyword spamming the search engine, and that with the careful selection of your keywords that you will do well.
So what is search engine optimisation?
Search Engine Optimisation (SEO) is the science of search as it relates to marketing on the web. It is mostly technical in nature, combining programming with business strategy, persuasion, sales, and a love for competitive challenges into a written form capable of maintaining desired revenue goals while achieving high rankings in the organic (natural) sections of search engine results pages. It is not just technical, nor copywriting, nor links, nor just search engine submission, but an intricate blend of many skills into website content.
Before you start, you should understand that consistent top 10 rankings with the major search engines can be obtained, but it takes effort. Note: search ranking results change week-to-week due to competition and changes in rank calculating algorithms, so maintaining a top ranking requires continual keyword monitoring and link building. Search Engine Optimization never quits, much like your competition.
Regions and areas we service
We have SEO customers in the UK (England, Scotland, Wales and Northern Ireland) and SEO customers serving the UK from across Europe. For those customers that want to meet face-to-face we are based near the M11 motorway close to Stansted Airport in the UK. If you want to travel by rail then we are on the main railway line between London Liverpool Street and Cambridge. We use the virtual office facilities available at St Johns Innovation Centre, Cambridge. This is convenient for the East of England including: London, East Anglia, Herts, Essex and Cambridge. It's also convenient for flights in and out of Stansted. On the other hand most of our SEO company business is purely online which helps the environment and saves us all time. It keeps things cheaper, if not cheap... affordable SEO.
Adwords Professional | SEO Cambridge | SEO Essex | SEO UK | SEO Europe
