Google AdWords, like the proverbial horse, can bring targeted visitors to your website but it can’t make them buy. That’s your website’s job.

Is there demand for what you are offering?

Can you beat your competitors?

Do visitors buy?

If the answer to any of those questions is ‘no’, AdWords probably won’t work for you until the problem has been fixed, and it certainly can’t be guaranteed to work for you.

If your website is not as compelling as your competitors’ then you’re wasting your visitors’ time, and your own. You don’t need a fabulous design, and you don’t need to be the cheapest (it certainly helps to be the cheapest if you are selling ‘commodity’ or widely available branded products) – but you need to be different and you need to seem to be better, or cheaper, or faster, … or something else of value to your potential customers.

In short, if you’re not selling enough, work on your benefits – don’t just buy more traffic or pay for a web re-design.

On Page One helps to articulate your benefits as part of its Landing Page Optimisation service. Ask for Details Now!

Tagged with: • •

Filed under: AdWords • Guarantee • Landing Page

Like this post? Subscribe to my RSS feed and get loads more!