101 tips for Google search engine optimisation

101 is more of a target than an actual figure, but I'll try to keep them in order of importance:

  1. Old websites are best (previously important, but as of early July very important) on the basis that if you've been around for a while then you must be doing something right. That's a bit harsh for good quality 'new' websites like this one.
  2. Know your keywords and use them! Note that a keyword is actually a key phrase. You would be surprised how many sites imply their keywords or show an image instead. Search engines ignore images and take what you write literally, so if you sell "spider web designs" call them "spider web designs" not "arachnid fly net images".
  3. Provide good quality information about your product or service: make it rich in your keywords.
  4. If possible build good incoming links to your website. If you sell "spider web designs" then a link from the "Spider Web Designs Foundation" (if there were such a place) might be a good link, but a link from the "Free Links-for-all Federation" would be no good, and a link from the " Federation of Ill-repute" could harm your search ranking. I hope none of those places actually exist!
  5. Google prefers emphasised text, so keywords that are in the URL, main title, heading, or otherwise emphasised in some way will have greater influence on Google than the main body text.
  6. The goal posts change regularly, this month's rule 1 might be off the chart next month - although usually things are relatively stable unless you are in a very competitive industry.

101. The only thing certain is this world, and web optimisation is no exception, is that things change.

Regions and areas we service

We have SEO customers in the UK (England, Scotland, Wales and Northern Ireland) and SEO customers serving the UK from across Europe. For those customers that want to meet face-to-face we are based near the M11 motorway close to Stansted Airport in the UK. If you want to travel by rail then we are on the main railway line between London Liverpool Street and Cambridge. We use the virtual office facilities available at St Johns Innovation Centre, Cambridge. This is convenient for the East of England including: London, East Anglia, Herts, Essex and Cambridge. It's also convenient for flights in and out of Stansted. On the other hand most of our SEO company business is purely online which helps the environment and saves us all time. It keeps things cheaper, if not cheap... affordable SEO.

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