AdWords Management
What do you want from your website? More calls? More leads? More sales?
Don’t forget lower costs and more profit.
If you were just thinking about higher positions and more traffic, think again.
We can help you to reach buyers, not grazers.
Sponsored (paid) links on page one of Google will work for you if you manage them effectively, and have:
- Real demand for what you are selling.
- We can tell you how much demand there is. - Real advantages for your customers.
- We can help you articulate your competitive benefits. - Visitors that want what you’ve got.
- Get calls, not just casual interest: buyers, not grazers.
Contact us now and we’ll tell you how.
FREE Internet Sales Health Check: we review your website from a ‘sales/selling’ perspective, spot costly mistakes in your AdWords account, and give you summary remedial advice. No strings attached. No follow-up sales calls. Just useful free feedback.
Adwords Management Services
We set up and actively manage your Adwords account (no minimum contract – no tie-in). Our 2011 AdWords Management services are described below. These include a customised set-up of Google Analytics and conversion/goal tracking where applicable.
NEW! AdWords Mentoring: for people that know the basics but want monthly improvement – from £27 pm
Limited Offer: AdWords Management for one-landing-page-only (typically your home page) £157 pm
Bronze: few products/services, low budget, low maintenance – from £177 pm
Silver: several products/services, medium budget, medium maintenance – from £227 pm
Gold: many products/services (typically ecommerce sites), larger budget, high maintenance – from £277 pm
AdWords Consultant Services: Internet sales consultancy services. £POA
» Customers may upgrade or downgrade their AdWords Management package according to their changing needs.
» Prices are based on a ‘typical’ number of landing pages and budget – quotations may vary.
» Text-ads only. Language translation not included. Initial set-up fee equal to monthly fee.
No minimum contract – no tie-in.
We can also design a bespoke AdWords Management package to fit your needs.
Call or Email On Page One Now!
We don’t design websites, but we can tell you what to do to increase sales. Our services are based primarily on Google AdWords Management … but that includes advice on the landing pages that the Google ads point to.
Are your ads and landing pages compelling enough people to buy? Do something about it – contact us now!
It is always possible to get your website on to the first page of Google search results. The easiest way (and usually expensive if you do-it-yourself) is to use Google’s Adwords. On Page One use a combination of Adwords and SEO techniques to significantly increase the chances of clicks through to your website. Adwords is an excellent source of market and customer information even if you are only interested in the organic or natural search results. In the hands of an experienced Adwords Professional it can be a tireless salesman – active 24x7x365.
Internet marketing and promotion
Please explore this website to find out more about SEO, web optimisation, key word analysis, pay-per-click (Adwords), link building, analytics and statistics, web design, branding, usability, and accessibility. But always remember that web content has two main audiences: the interested potential customer; and the search engines. An optimised website will cater for both audiences. If the jargon on these pages is too much for you then please refer to our SEO glossary.
Text and the power of keywords
We believe web designers make a website look good to people; we make websites look good to Google. We work closely with web designers and can recommend some fabulous ones that will suit your style. It’s not just about keywords … but they are key!
Web marketing strategy
Are people finding you through a web search? If your answer is “no” then we can help.
->Free rapid response SEO / Adwords advice from On Page One at the FreeIndex Business Advice Centre.
Click here to sign up for FreeIndex – it is beneficial for SEO and traffic, and members get free business advice too.
Estimates say that around 85% of all web searches are on Google and Google also provides results for many of the other search engines: so Google is where we focus. The remaining key search providers are Yahoo and Bing: we optimise for these as secondary targets. Optimising for Google achieves high ranking in the other search engines too.
Careful consideration must be given to not only your marketing message, but also to your site’s content and structure. Many companies spend a small fortune developing a great website that the major search engines simply ignore. If the search engines ignore you then a potential customer searching the web simply won’t find you.
Then there’s the annoying truth that most searchers only look on page one of the search results. If they can’t see what they want then they usually change the search rather than go to page 2. Whatever your personal behaviour is we’ll bet that you seldom look beyond page 2.
What Google does
Google is always crawling all over the world wide web, following the linked pages and deciding what pages are important for particular sets of keyword phrases. Google visits the more ‘important’ websites frequently; it decides if a website is important or not by evaluating how many others link to it, how relevant the textual content is, how long the site has been active, and how often the site is updated.
Google only looks at the text in your website. If you have a lot of images (still or moving) – or audio – you will need to supplement these with text. Importantly, note that text in an image will be ignored by Google. If you can select text on a web page with your cursor then Google will be able to read it, otherwise it will ignore it.
Broadly speaking you need to make your website look good to Google and then you need to encourage Google to visit often and rank your site highly (aiming to be on page one). That is true for all Google search results whether they are on Google Maps, the paid results (AdWords), or in the organic search results. For good organic search results you need other important and relevant sites on the web to point to your site. Don’t be tempted to get these links from questionable sources and from non-relevant non-important sites: they won’t help, and may actually harm your Google ranking.
What On Page One does
We review your website, your main competitors, and your existing AdWords account for free. We will make recommendations based on your budget. We focus on two questions:
- How can your website be made more compelling?
- What is the most cost effective way to bring ‘quality’ traffic to your site?
Our recommendations are not restricted to AdWords – though that is the main thing that we can help you with. If your site is more suited to SEO, or a social media approach, we’ll point you in the right direction.
If you want to be found in Google, you need Google to be able to read it and recognise what it’s about. That means it needs to contain lots of keyword- rich text. Improving that is one aspect of search engine optimisation (SEO). In addition, ideally some of your site will be modified often: introducing more rich content, and changing existing content.
We can make SEO recommendations for your landing pages. We advise your web designer of changes that need to be made, or we can supply a web designer to make the changes if required. This stage may require additional text from you, to our specification. We will not ask you to write text with lots of keywords forced in; the text will be natural, rich and easy to read.
We may also devise a pay-per-click strategy (using Google’s Adwords) based on the keyword analysis. You may be pleasantly surprised to see how inexpensive this can be.
Call or Email On Page One Now!
