AdWords Management

It is always possible to get your website on to the first page of Google search results. The easiest way (and usually expensive if you do-it-yourself) is to use Google's Adwords. On Page One use a combination of Adwords and SEO techniques to significantly increase the chances of clicks through to your website. Adwords is an excellent source of market and customer information even if you are only interested in the organic or natural search results. In the hands of an experienced Adwords Professional it can be a tireless salesman - active 24x7x365.

Adwords Health Check £47 - we spot costly mistakes in your account and give you summary remedial advice.

Adwords Management - we set up and actively manage your Adwords account (3 month minimum contract).

Bronze: lower budget, smaller quantity of products/services, keyword click-through tracking £ Let's Talk!

Silver: medium budget, medium quantity of products/services, conversion tracking from £147 pm

Gold: larger budget, larger quantity of products/services, landing page optimisation† from £197 pm

» Customers may upgrade or downgrade their AdWords Management package according to their changing needs.

» Text-ads only. Language translation not included. Set up fee equal to monthly fee. 3 months minimum contract.

†Landing page optimisation uses Google's AdWords Website Optimiser to test the conversion ability of different web content.

Call or Email On Page One Now!

Internet marketing and promotion

Please explore this website to find out more about SEO, web optimisation, key word analysis, pay-per-click (Adwords), link building, analytics and statistics, web design, branding, usability, and accessibility. But always remember that web content has two main audiences: the interested potential customer; and the search engines. An optimised website will cater for both audiences. If the jargon on these pages is too much for you then please refer to our SEO glossary.

Text and the power of keywords

We believe web designers make a website look good to people; we make websites look good to Google. We work closely with web designers and can recommend some fabulous ones that will suit your style.

Web marketing strategy

Are people finding you through a web search? If your answer is “no” then we can help.

->Free rapid response SEO / Adwords advice from On Page One at the FreeIndex Business Advice Centre.

Click here to sign up for FreeIndex - it is very beneficial for SEO and traffic and members get free business advice too.

Estimates say that around 85% of all web searches are on Google and Google also provides results for many of the other search engines: so Google is where we focus. The remaining key search providers are Yahoo and MSN: we optimise for these as secondary targets. Optimising for Google achieves high ranking in the other search engines too.

Careful consideration must be given to not only your marketing message, but also to your site’s content and structure. Many companies spend a small fortune developing a great website that the major search engines simply ignore. If the search engines ignore you then a potential customer searching the web simply won’t find you.

Then there’s the annoying truth that most searchers only look on page one of the search results. If they can’t see what they want then they usually change the search rather than go to page 2. Whatever your personal behaviour is we'll bet that you seldom look beyond page 2.

You need a professional SEO Web Marketing Strategy if you want to compete effectively on the Internet. On Page One specializes in developing cost effective Web Marketing Strategies and Search Engine Optimization (SEO) for companies on a budget.

What Google does

Google is always crawling all over the world wide web, following the linked pages and deciding what pages are important for particular sets of keyword phrases. Google visits the more ‘important’ websites frequently; it decides if a website is important or not by evaluating how many others link to it, how relevant the textual content is, how long the site has been active, and how often the site is updated.

Google only looks at the text in your website. If you have a lot of images (still or moving) and audio then you will need to supplement these with text. Importantly, note that text in an image will be ignored by Google. If you can select text on a web page with your cursor then Google will be able to read it, otherwise it will ignore it.

Broadly speaking you need to make your website look good to Google and then you need to encourage Google to visit often and rank your site highly (aiming to be on page one). For Google to visit often and award high ranking you need other important and relevant sites on the web to point to your site. Don’t be tempted to get links in from questionable sources and from non-relevant non-important sites: they won’t help and may actually harm your Google ranking.

What On Page One does

We prepare a personalised quotation for you. If your keywords are in a very competitive area then we will need to modify them (for example adding a regional keyword) or work a lot harder to optimise them. We will find a solution that fits your budget.

First, we analyse your website, the traffic it receives, and the competitors it has. Then we suggest optimisation strategies to suit your budget.

A keyword analysis will be done with our Search Engine Optimisation (SEO) tools. This will provide us with data indicating how many people have been searching for each phrase and its variations. This data will be used as the basis for all our optimisation work.

If you have good inward links (Google visits) but your website is not optimised (Google doesn’t like what it finds) then we optimise your website.

Conversely, if you do not have good inward links (Google visits seldom or never) but your website is already optimised (Google would like what it finds – if it ever visited) then we work on building up important and relevant incoming links.

For your site to look good to Google it needs to contain lots of rich text based around your keywords. Ideally some of your site will be modified often: more rich content, changing content.

We make SEO improvements across the whole site and then concentrate on the main 'landing' pages. We advise your web designer of changes that need to be made, or we can supply a web designer to make the changes if required. This stage may require additional text from you, to our specification. We will not ask you to write text with lots of keywords forced in; the text will be natural, rich and easy to read.

We may also devise a pay-per-click strategy (usually Google’s Adwords) based on the key phrase analysis. You may be pleasantly surprised to see how inexpensive this can be.

Call us today so we can discuss your needs.